Game exports

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Game exports in 2026: you're bidding for tonight's 15 minutes

Overseas revenue keeps climbing, yet studios feel a red ocean—short video and micro-dramas steal time, UA gets pricier, and creative testing densifies. Lightweight games tied to paid acquisition need a mix of performance ads plus creators, community, and CTV to buy trust, not just installs.

Aug 12, 2026

One market, one playbook: why localization bills keep rising

CMGE's island TD RPG launched across Greater China and SEA with 42 restaurant tie-ins and seven local creators—visible localization spend. Policy opens doors, yet compliance, culture, payments, and regional teams stay on the P&L. Savings from a global build often return as ratings, retention, and rework.

Aug 12, 2026

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