Carrd: How a one-page site builder became a two-person business

Carrd shrinks website-building to one page you can finish and publish: templates cut decisions, free real publishing drives acquisition, and paywalls sit at “one last step” (domain, unbrand). About $1.2M ARR and nearly 4M sites—still a tiny team. The case is how product boundaries lower acquisition, pricing, and headcount together.

Aug 13, 2026